Branding photos can mean a variety of things depending on what you do. But whether you’re an influencer, a small business owner, an employee at a large company who benefits from referrals and a strong social media presence, or a CEO, there are benefits to personal branding photos.
What’s the difference between headshots and personal branding photos? Headshots are often impersonal. They’re often en masse. They’re often staged, posed, and back-to-back with other employees. They’re great for corporate websites or marketing materials that need to show off a large amount of employees in a uniform settings. Branding photos are where you show off some personality, in yourself, your employees, your workspace, your product, your workflow. Both have a place and time. But I LOVE branding photos.
Can you work in a corporate setting and still do branding photos? YES. Can you be a serious professional in a business setting and benefit from branding photos? YES. Any and every profession benefits from being seen as the professional they are but also being seen as real people. Whether you’re selling a product or a service or an experience, showing up as your authentic self has impact and has value.
Branding sessions can also include behind the scenes, product, day in the life, and lifestyle photos. In a single session, you can show off what you do, how you do it, why you do it, and what the end product is.
Any personality you show in photos, in social media posts, in blog posts, on your website, on your business cards, etc. will benefit you! When people feel connected to you, to your business, they are more likely to buy from you or show loyalty to you. They are more likely to recommend you to others. They are more likely to share your product or service and your story. We live in an age where the people behind the business matter. Branding photos can help you connect with your ideal customer or client in a truly unique way.